Retail and e-commerce
Driving consistent user acquisition
Consistent month-on-month user acquisition for a site benchmarked by GA4 against shopping and retail peers.
131KActive users
126KNew users
51sAvg. engagement time
Ecommerce SEO services that grow revenue, not just traffic
Paid shopping ads keep getting more expensive. Organic rankings for your categories and products bring in buyers you don't pay for per click. I've helped retail sites acquire users consistently through organic search.
- Thousands of thin or duplicate product pages
- Faceted navigation creating crawl traps and duplicate URLs
- Category pages with no content to rank on
Paid shopping ads keep getting more expensive, and margins don't. Ecommerce SEO builds a channel you don't pay for per click: category pages that rank for what shoppers search, product pages that win rich results, and buying guides that capture people before they've chosen a brand.
My portfolio includes a retail site that brought in steady month-on-month user growth through organic search, benchmarked by Google Analytics against shopping and retail peers.
What makes e-commerce SEO difficult
- Thousands of thin or duplicate product pages
- Faceted navigation creating crawl traps and duplicate URLs
- Category pages with no content to rank on
- Manufacturer descriptions copied across every competing store
Category page optimization: where ecommerce SEO wins
Category and collection pages target the highest-volume commercial searches, like "women's running shoes" or "standing desks". Yet many stores leave them as a grid of products with no text. I add useful copy that helps shoppers choose, improve internal links from related categories and guides, and tidy up filters so the right version gets indexed.
Product page SEO and product schema
Manufacturer descriptions are copied across hundreds of competing stores. Unique descriptions, real specifications, sizing help, reviews and FAQs make product pages worth ranking. Product schema with price, availability and ratings helps them stand out in search results and shopping surfaces.
Shopify, WooCommerce and BigCommerce technical SEO
Each platform has its own quirks. Shopify creates duplicate product URLs through collections, WooCommerce can generate thousands of thin tag and attribute pages, and faceted navigation on any platform can create crawl traps. I fix canonicals, control which filtered pages get indexed, manage out-of-stock and discontinued products, and improve page speed.
- Duplicate URLs and canonical tags
- Faceted navigation and filter indexing
- Out-of-stock and discontinued product handling
- Image optimization and Core Web Vitals
- Structured data for products, reviews and breadcrumbs
Buying guides and AI shopping visibility
Shoppers increasingly ask AI tools for product recommendations. Buying guides and comparison content that explain who each product suits, backed by real specifications and reviews, help both Google rankings and AI citations, and link straight to the products that solve the problem.
How I approach ecommerce SEO services
Category pages first
Category and collection pages target the highest-volume commercial searches, so they get keyword research, useful copy and internal links.
Product page optimization
Unique descriptions, product schema with price and availability, reviews and image optimization.
Technical clean-up
Canonicals, faceted navigation, pagination and site speed on Shopify, WooCommerce and BigCommerce.
Buying guides
Content that answers pre-purchase questions and links to the products that solve them.
Searches worth winning
Examples of the kinds of queries a e-commerce SEO plan targets. Your actual keyword list comes from research on your market and competitors.
- best [product] for [use]
- [product] under $100
- [brand] [product type]
- buy [product] online
- [product] vs [product]
What I measure
Rankings are a means, not the goal. Monthly reporting for e-commerce clients focuses on:
- Organic revenue and transactions in GA4
- Rankings for category and product keywords
- Product rich results and impressions
- Index coverage and crawl efficiency
Related result
E-commerce SEO questions
Do you work with Shopify stores?
Yes, along with WooCommerce, BigCommerce and custom builds. Shopify has a few specific technical limits I work around, such as forced URL structures and duplicate collection paths.
Should every product page be indexed?
Not always. Out-of-stock, near-duplicate or very thin variants are often better consolidated, so crawl budget and authority go to pages that can rank and sell.
What should ecommerce stores optimize first?
Category pages, because they target the highest-volume buying searches. Then technical issues like duplicate URLs and filter pages, then product pages and buying guides.
Is Shopify good for SEO?
Shopify is solid for most stores, with some fixed limitations such as URL structure and duplicate collection paths. Those can be managed with canonicals and internal linking.
How long does ecommerce SEO take?
Technical fixes can show results within weeks. Category page improvements usually show within two to four months, and competitive head terms take longer.
Other industries
Grow your e-commerce business through search
Send your website and I'll check your Google rankings and what ChatGPT, Perplexity and AI Overviews say about your business. You get the gaps and the first fixes on a free 30-minute call.