Local SEO services that put you in the map pack
When someone searches for a dentist, roofer or lawyer near them, the three businesses in the map get most of the calls. Local SEO is how you become one of them, in every city you serve.
- Not showing in the Google map pack
- Competitors with more and newer reviews
- Several cities served, one page ranking
- Paying lead platforms for shared leads
Google Business Profile optimization
Your Google Business Profile is often seen more than your website. I optimize categories, services, service areas, photos, products and Q&A, set up a regular posting schedule and fix the common mistakes that suppress visibility, like a primary category that doesn't match what you actually sell.
Local citations and NAP consistency
Your business name, address and phone number need to match across Yelp, Apple Maps, Bing Places, the BBB and dozens of industry directories. I audit existing listings, clean up duplicates and build the ones that are missing.
Reviews that help you rank
Review count, rating and recency all affect local rankings and conversions. I set up a simple review request process for your team and templates for responding, so asking for reviews becomes routine instead of an afterthought.
City and service-area landing pages
For businesses serving several towns, I build location pages with genuinely local content: neighborhoods served, local projects, regional regulations, staff at that location. Thin pages that swap the city name are easy for Google to spot and rarely rank.
Multi-location brands get a scalable structure so each branch can rank in its own market.
Tracking what matters locally
Local rankings change block by block. I track map pack positions on a grid across your service area, alongside calls, direction requests and form fills from your profile, so you can see where you're winning and where you're not.
How Local SEO work runs
Five steps, the same order every time, so you always know what's happening and why.
Audit
Technical, content, indexing, competitor and AI visibility analysis to find what's really holding you back.
Strategy
Keywords, prompts and content opportunities, mapped to the pages that bring in revenue.
Optimize
Technical fixes, on-page work, internal linking and content restructured for AI answers.
Build authority
Links, brand mentions and topic depth on the sites Google and AI tools trust.
Measure and improve
Search Console, GA4 and AI visibility tracking. Double down on what works, fix what doesn't.
Local SEO questions
How long does local SEO take?
Profile and citation fixes can move map pack rankings within four to eight weeks. Competitive cities and categories take three to six months of steady work.
Can I rank in cities where I don't have an office?
In the map pack it's difficult, since Google weighs proximity to the searcher heavily. In organic results, well-built service-area pages can rank in surrounding cities.
Do you work with multi-location businesses?
Yes. I manage profiles, location pages and reporting for brands with several locations, and keep everything consistent across them.
Is local SEO only for Google?
Google is the priority, but I also cover Apple Maps, Bing Places and Yelp. AI assistants pull local recommendations from many of these sources too.
Related services
Find out if AI is recommending you, or your competitors
Send your website and I'll check your Google rankings and what ChatGPT, Perplexity and AI Overviews say about your business. You get the gaps and the first fixes on a free 30-minute call.