SEO case studies and client results

Real numbers from client Google Search Console and GA4 accounts. Client names and domains are removed for privacy; the data isn't edited.

9.58MSearch impressionsGoogle Search Console, 12 months
50.2KOrganic clicksGoogle Search Console, 12 months
+1,064%Growth in key eventsGA4, vs. previous period
229KActive usersGA4, year to date
Multi-category website

Scaling organic search and user growth

A 12-month campaign to grow organic search visibility while improving the volume and quality of users reaching the site.

9.58MImpressions
50.2KClicks
10.6Avg. position
229KActive users+32.4%
227KNew users+30.9%
38KKey events+1,064.3%
Google Search Console performance report: 50.2K clicks and 9.58M impressions over 12 months
Google Search Console screenshot. Client details removed.
GA4 report: 229K active users, 38K key events up 1,064.3%, 227K new users
Google Analytics 4 screenshot. Client details removed.
Retail and e-commerce

Driving consistent user acquisition

Consistent month-on-month user acquisition for a site benchmarked by GA4 against shopping and retail peers.

131KActive users
126KNew users
51sAvg. engagement time
GA4 report: 131K active users, 126K new users, 51 seconds average engagement
Google Analytics 4 screenshot. Client details removed.
Aesthetics clinic

Moving into high-visibility search positions

Moved the site to an average position of 6.7 across its search queries, inside the visible part of page one.

3.04KClicks (28 days)
359KImpressions (28 days)
6.7Avg. position
Google Search Console, 28 days: 3.04K clicks, 359K impressions, 0.8% CTR, average position 6.7
Google Search Console screenshot. Client details removed.
Aesthetics clinic

Expanding organic visibility and search reach

Over three months the site passed one million search impressions.

7.66KClicks (3 months)
1.04MImpressions (3 months)
0.7%Avg. CTR
Google Search Console, 3 months: 7.66K clicks, 1.04M impressions, 0.7% CTR
Google Search Console screenshot. Client details removed.

The process behind these results

Five steps, the same order every time, so you always know what's happening and why.

  1. Audit

    Technical, content, indexing, competitor and AI visibility analysis to find what's really holding you back.

  2. Strategy

    Keywords, prompts and content opportunities, mapped to the pages that bring in revenue.

  3. Optimize

    Technical fixes, on-page work, internal linking and content restructured for AI answers.

  4. Build authority

    Links, brand mentions and topic depth on the sites Google and AI tools trust.

  5. Measure and improve

    Search Console, GA4 and AI visibility tracking. Double down on what works, fix what doesn't.

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