SEO audit services with a plan you can act on
Automated audit tools produce hundreds of warnings and no priorities. A proper SEO audit tells you which handful of issues are actually costing you traffic and revenue, and in what order to fix them.
- Traffic dropped and nobody knows why
- Audit tools flag 300 warnings, no priorities
- Unsure what to fix first with a small budget
- Investing in SEO without a clear baseline
What the audit covers
- Technical health: crawling, indexing, speed, Core Web Vitals, structured data
- On-page: keyword targeting, cannibalization, titles, headings, internal links
- Content: thin, outdated and overlapping pages, plus gaps against competitors
- Backlinks: authority, toxic links and the gap to your top competitors
- Local: Google Business Profile, citations and reviews (where relevant)
- AI visibility: whether ChatGPT, Perplexity and AI Overviews mention you
Competitor analysis
I compare your site with the three to five competitors who rank where you want to be: their keyword coverage, content depth, link profile and site structure. You'll see why they're ahead and what it would take to pass them.
Diagnosing a traffic drop
If traffic fell suddenly, the audit focuses on the cause first: algorithm update timing, a migration, a technical change, lost links, or a competitor moving in. Knowing which one it is decides the recovery plan.
What you receive
A readable report with an executive summary, issues ranked by impact and effort, and a 90-day roadmap. We walk through it together on a call so nothing is left open to interpretation. You can take it to your own team or have me implement it.
How SEO Audit work runs
Five steps, the same order every time, so you always know what's happening and why.
Audit
Technical, content, indexing, competitor and AI visibility analysis to find what's really holding you back.
Strategy
Keywords, prompts and content opportunities, mapped to the pages that bring in revenue.
Optimize
Technical fixes, on-page work, internal linking and content restructured for AI answers.
Build authority
Links, brand mentions and topic depth on the sites Google and AI tools trust.
Measure and improve
Search Console, GA4 and AI visibility tracking. Double down on what works, fix what doesn't.
SEO Audit questions
How long does an SEO audit take?
Usually five to ten working days, depending on site size and whether backlink and AI visibility analysis are included.
What do I need to provide?
Read access to Google Search Console and GA4. Access to your CMS and server logs helps but isn't required.
How is this different from a free tool audit?
Tools flag everything equally. This audit is checked by hand, explains why each issue matters for your business, and ranks fixes by expected impact.
Can you implement the fixes after the audit?
Yes. Many clients hand the roadmap to their own team; others have me implement it as a monthly engagement. Either works.
Related services
Find out if AI is recommending you, or your competitors
Send your website and I'll check your Google rankings and what ChatGPT, Perplexity and AI Overviews say about your business. You get the gaps and the first fixes on a free 30-minute call.