Link building services that earn links you'd be proud to show
Links are still one of the strongest signals Google uses, and brand mentions are a big part of how AI tools decide who to recommend. The catch is that bad links can do real damage. Every link I build is one you could show a client.
- Competitors with far stronger backlinks
- Past links from spammy sites
- No press or mentions in your industry
- AI tools never mention your brand
Start with a backlink audit
Before building anything, I audit your current backlink profile and your top three competitors'. That shows the authority gap you need to close, the sites already linking to competitors but not to you, and any toxic links worth disavowing.
White hat link building methods
No private blog networks, no link farms, no paid links dressed up as editorial. The methods I use are ones that hold up through algorithm updates:
- Manual outreach to niche-relevant publications and blogs
- Digital PR built on data, expert commentary and original angles
- Resource page and broken link building
- Unlinked brand mention reclamation
- Industry directories and associations that real customers use
- Guest posts on sites with genuine traffic, written to the standard of their editors
Off-page SEO beyond backlinks
Off-page SEO also covers your brand's footprint across the web: reviews, citations, podcast and community mentions, and how consistently your business is described. These signals feed both Google's local rankings and the sources AI assistants draw from.
For local businesses, I pair link building with citation work so your name, address and phone number match everywhere.
Transparent reporting
Every link is reported with its URL, the anchor text, the referring site's traffic and authority, and the page it points to. If a link is lost, you'll see that too. You should never have to wonder what you paid for.
How Off-Page SEO & Link Building work runs
Five steps, the same order every time, so you always know what's happening and why.
Audit
Technical, content, indexing, competitor and AI visibility analysis to find what's really holding you back.
Strategy
Keywords, prompts and content opportunities, mapped to the pages that bring in revenue.
Optimize
Technical fixes, on-page work, internal linking and content restructured for AI answers.
Build authority
Links, brand mentions and topic depth on the sites Google and AI tools trust.
Measure and improve
Search Console, GA4 and AI visibility tracking. Double down on what works, fix what doesn't.
Off-Page SEO & Link Building for your industry
Off-Page SEO & Link Building questions
How many backlinks will I get per month?
It depends on budget and niche, but I set a monthly target up front. I'd rather place six links from relevant sites with real traffic than sixty from sites nobody visits.
Are your links do-follow?
Most are. A natural backlink profile includes some no-follow links and brand mentions too, and those still carry value, especially for AI visibility.
Is link building safe?
Editorial links earned through outreach and PR are safe. Paid link schemes and networks are what trigger penalties, and I don't use them.
How long until links affect rankings?
Google typically needs a few weeks to find and weigh a new link. Ranking movement from a link campaign usually shows within two to four months.
Related services
Find out if AI is recommending you, or your competitors
Send your website and I'll check your Google rankings and what ChatGPT, Perplexity and AI Overviews say about your business. You get the gaps and the first fixes on a free 30-minute call.