Technical SEO services that make your site easy to crawl, index and trust
If Google can't crawl a page, render it or decide which version is the real one, nothing else you do in SEO matters much. Technical SEO is the foundation, and it's where most sites quietly lose traffic.
- Pages missing from Google's index
- Traffic fell after a redesign or migration
- Slow pages and failing Core Web Vitals
- A JavaScript site crawlers can't read
What a technical SEO audit uncovers
Every engagement starts with a full technical SEO audit. I crawl the site the way Googlebot does, compare that with what's actually in Google's index, and cross-check both against Search Console data. The gaps between those three views are where the problems live.
- Pages blocked by robots.txt, noindex tags or broken canonicals
- Duplicate and near-duplicate URLs splitting ranking signals
- Redirect chains, loops and soft 404s
- Orphan pages that no internal link points to
- XML sitemaps listing URLs that shouldn't be indexed (or missing ones that should)
- Hreflang, pagination and faceted-navigation issues on larger sites
Core Web Vitals and site speed optimization
Slow pages cost rankings and conversions. I measure field data from the Chrome UX Report rather than relying only on lab scores, then work through the causes: oversized images, render-blocking scripts, layout shift from ads and embeds, and slow server response.
You get a short list of fixes ranked by impact, written so your developer can ship them without a translator. On WordPress and Shopify I can implement most of them directly.
Crawlability, indexing and JavaScript SEO
Modern sites built on React, Next.js or headless CMSs often look fine in a browser but serve thin HTML to crawlers. I check rendered output, internal link discovery and crawl budget so Google and AI crawlers see the same content your visitors do.
This matters more now that ChatGPT, Perplexity and Google's AI features pull from your pages. Many AI crawlers don't run JavaScript at all.
Schema markup and structured data
Structured data tells search engines what a page is about in a format they don't have to guess at. I implement and validate Organization, Service, Product, LocalBusiness, FAQ, Article and Breadcrumb schema, tied together so your brand reads as one consistent entity.
SEO site migrations without the traffic drop
Redesigns, domain changes and platform moves are the most common cause of sudden traffic loss I see. I map every old URL to its new home, test redirects before launch and monitor indexing for the weeks after, so the move doesn't reset years of rankings.
How Technical SEO work runs
Five steps, the same order every time, so you always know what's happening and why.
Audit
Technical, content, indexing, competitor and AI visibility analysis to find what's really holding you back.
Strategy
Keywords, prompts and content opportunities, mapped to the pages that bring in revenue.
Optimize
Technical fixes, on-page work, internal linking and content restructured for AI answers.
Build authority
Links, brand mentions and topic depth on the sites Google and AI tools trust.
Measure and improve
Search Console, GA4 and AI visibility tracking. Double down on what works, fix what doesn't.
Technical SEO for your industry
Technical SEO questions
What's included in a technical SEO audit?
A full crawl, an index coverage review in Google Search Console, Core Web Vitals field data, redirect and canonical checks, internal linking analysis, structured data validation and a log-file review where logs are available. Each issue comes with a priority and the fix.
How long does technical SEO take to show results?
Fixes that unblock indexing can show up within a few weeks as Google recrawls the affected pages. Speed and internal-linking improvements tend to show their effect over one to three months.
Do you implement the fixes or just report them?
Both options work. I can hand your developers a prioritized ticket list, or implement directly on WordPress, Shopify, Webflow and most headless setups.
Does technical SEO help with AI search visibility?
Yes. AI crawlers need to fetch and read your pages before they can cite them. Clean HTML, fast responses, a sensible robots.txt and structured data all make your content easier for them to use.
Related services
Find out if AI is recommending you, or your competitors
Send your website and I'll check your Google rankings and what ChatGPT, Perplexity and AI Overviews say about your business. You get the gaps and the first fixes on a free 30-minute call.