SEO and AI search, explained for business owners

Plain-English guides on what SEO costs, how AI search is changing how customers find you, and what to do about it. Every number is sourced.

How long does SEO take to work? Realistic timelines for 2026

Four months to a year is the honest answer. Here's what happens in that time, why some sites move faster, and how to tell if your SEO is on track.

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SEO for dentists: how to get more patients from Google (2026 guide)

Most new patients find a dentist with a quick search and a look at the map. Here's how to make sure they find your practice first.

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How much does SEO cost in 2026? What 50 SEO providers actually charge

I recorded the published prices of 50 SEO providers. Here's what monthly plans, local SEO, audits and content really cost, and what you should get at each price.

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SEO vs AEO vs GEO: what's the difference, and which does your business need?

Three acronyms, one goal: getting found. Here's what SEO, AEO and GEO each mean, how they overlap, and where to put your budget first.

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Are Google AI Overviews killing your traffic? What the data says

If your traffic dropped while your rankings held steady, AI Overviews may be why. Three major studies, what they found, and how to respond.

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How to get your business recommended by ChatGPT (and other AI assistants)

Your customers are asking AI tools who to hire. Seven practical steps to make sure your business is part of the answer.

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Local SEO checklist for US service businesses (2026)

Twenty practical steps to get into Google's map pack and win more calls, based on what Google says matters and what customers look for.

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Find out if AI is recommending you, or your competitors

Send your website and I'll check your Google rankings and what ChatGPT, Perplexity and AI Overviews say about your business. You get the gaps and the first fixes on a free 30-minute call.

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