Generative engine optimization services: get recommended by AI
More of your buyers now ask ChatGPT or Perplexity for a shortlist before they ever open Google. Generative engine optimization (GEO) is the work of making sure your brand is in that answer, described correctly, with a link back to you.
- ChatGPT recommends your competitors
- AI describes your business wrongly
- No idea if AI tools mention you at all
- Traffic lost to AI answers
How AI search engines pick sources
Generative engines don't rank ten blue links. They retrieve passages from pages they trust, combine them into an answer and cite a handful of sources. The brands that show up tend to have clear, quotable content, consistent descriptions across the web and mentions on sites the models already rely on.
GEO builds on SEO. Many cited pages also rank well in Google, so the technical and content groundwork still matters. What changes is how content is structured and where your brand needs to be mentioned.
AI visibility audit
I run your priority buying questions through ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews and record who gets mentioned, who gets cited and how your brand is described. That gives you a baseline share of voice against competitors and shows exactly which questions you're missing from.
What GEO work involves
- Restructuring key pages into clear, self-contained answers AI can quote
- Adding original data, definitions, comparisons and expert commentary
- Entity optimization: consistent brand facts across your site, profiles and directories
- Schema markup that connects your organization, people and services
- Getting mentioned on the review sites, listicles and communities AI tools cite most in your niche
- Making sure AI crawlers can access your content (robots.txt, rendering, llms.txt)
Tracking AI visibility over time
Monthly reporting shows your mention rate and citation rate across AI platforms for a fixed set of prompts, plus referral traffic from AI tools in GA4. Answers vary from run to run, so I track trends across repeated checks rather than single screenshots.
How Generative Engine Optimization work runs
Five steps, the same order every time, so you always know what's happening and why.
Audit
Technical, content, indexing, competitor and AI visibility analysis to find what's really holding you back.
Strategy
Keywords, prompts and content opportunities, mapped to the pages that bring in revenue.
Optimize
Technical fixes, on-page work, internal linking and content restructured for AI answers.
Build authority
Links, brand mentions and topic depth on the sites Google and AI tools trust.
Measure and improve
Search Console, GA4 and AI visibility tracking. Double down on what works, fix what doesn't.
Generative Engine Optimization for your industry
Generative Engine Optimization questions
What is generative engine optimization?
GEO is the practice of optimizing your content and brand presence so generative AI tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews mention, cite and recommend you in their answers.
How is GEO different from SEO?
SEO aims to rank a page in a list of results. GEO aims to get your brand quoted or recommended inside an AI-written answer. They share foundations, but GEO puts more weight on quotable content, entity consistency and third-party mentions.
Can you guarantee my brand will appear in ChatGPT?
No one can honestly guarantee that. AI answers change between runs and model versions. What I can do is measure your current visibility and raise the probability you're cited, then show the trend month by month.
Do I still need SEO if I invest in GEO?
Yes. Google still sends most search traffic, and AI tools often draw on pages that already rank well. The two work best together.
Related services
Find out if AI is recommending you, or your competitors
Send your website and I'll check your Google rankings and what ChatGPT, Perplexity and AI Overviews say about your business. You get the gaps and the first fixes on a free 30-minute call.