SEO content writing services from someone who does the SEO too

Most content fails because it's written by people who don't do SEO, or optimized by people who can't write. I've done both for over eight years, across SaaS, fintech, healthcare and local services.

  • Blog posts that never rank
  • Generic AI content with no point of view
  • No plan connecting topics to revenue
  • Old posts quietly losing traffic

Content strategy before content

Each piece starts from a plan: which topics your buyers search, which ones you can realistically win, and how articles link together into topic clusters around your core services. That's how a blog builds topical authority instead of becoming a pile of unrelated posts.

What I write

  • Service and landing pages written to rank and convert
  • Long-form blog posts and guides
  • Comparison and alternatives pages for SaaS
  • Location pages with real local detail
  • Product and category descriptions for e-commerce
  • Content briefs your in-house writers can follow

How each piece is researched

Before writing I review the top-ranking pages, the questions people ask, the terms Google associates with the topic and what's missing from every result. Your subject-matter experts get a short list of questions so the piece includes first-hand experience competitors can't copy.

Every draft is fact-checked, sourced and edited for readability. No padded intros, no filler.

Content refreshes for quick wins

Older posts that used to rank are usually the fastest source of new traffic. I find pages that have slipped in Search Console, update them with current information and better structure, and republish. It's often cheaper than writing new content and works faster.

Built for AI search as well

Content is written with clear definitions, direct answers and quotable statements, so it can be cited in AI Overviews and tools like ChatGPT as well as ranking in standard results.

How SEO Content Writing work runs

Five steps, the same order every time, so you always know what's happening and why.

  1. Audit

    Technical, content, indexing, competitor and AI visibility analysis to find what's really holding you back.

  2. Strategy

    Keywords, prompts and content opportunities, mapped to the pages that bring in revenue.

  3. Optimize

    Technical fixes, on-page work, internal linking and content restructured for AI answers.

  4. Build authority

    Links, brand mentions and topic depth on the sites Google and AI tools trust.

  5. Measure and improve

    Search Console, GA4 and AI visibility tracking. Double down on what works, fix what doesn't.

SEO Content Writing questions

Do you use AI to write content?

I use AI for research support, outlines and checks, but every piece is written, edited and fact-checked by me. Unedited AI drafts tend to be generic, and generic content struggles to rank or get cited.

How long are your articles?

As long as the topic needs. I look at the depth of what's already ranking and aim to cover the subject better, not just longer.

Can you write for technical or regulated industries?

Yes. I've written for SaaS, fintech, cybersecurity and healthcare. For regulated topics I work with your experts on review and add proper sourcing.

Do you upload content to my site?

Yes, on WordPress, Shopify, Webflow and most CMSs, with formatting, images, internal links and schema in place.

Find out if AI is recommending you, or your competitors

Send your website and I'll check your Google rankings and what ChatGPT, Perplexity and AI Overviews say about your business. You get the gaps and the first fixes on a free 30-minute call.

Get my free AI visibility check