WordPress SEO services for sites that should be ranking better

Why WordPress sites underperform in search

WordPress itself isn't the problem. Out of the box, it produces clean, crawlable HTML. The problems come from what gets added over time.

Themes. Many popular multipurpose themes load scripts and styles for every feature on every page, whether the page uses them or not. That slows down every visit.

Page builders. Elementor, Divi, WPBakery and similar tools make design easy but often generate a lot of nested code. Pages get heavy, and Core Web Vitals suffer.

Plugins. Each plugin adds code. Some add a lot. Plugins that do the same job, like two caching plugins or an SEO plugin plus a separate schema plugin, can conflict and create duplicate tags.

Default settings. WordPress creates archive pages automatically: tags, categories, dates, authors and media attachment pages. Left alone, these can produce hundreds of thin pages that compete with your real content.

Neglect. Old drafts published by accident, test pages, outdated posts that no one updated, broken internal links from deleted pages.

What my WordPress SEO services include

SEO plugin setup and audit

Yoast, Rank Math, SEOPress and All in One SEO are all fine when configured properly. I review your settings for titles, meta descriptions, sitemaps, schema, breadcrumbs and archive indexing, and fix whatever's working against you. If you have more than one SEO plugin active, I'll consolidate to one.

Indexing cleanup

I decide which archive types should be indexed and which should be set to noindex, clean up attachment pages, check your XML sitemaps, and remove or redirect thin and duplicate pages. On older blogs this step alone can tidy up hundreds of low-value URLs.

Speed and Core Web Vitals

WordPress speed work usually includes:

• Removing or replacing heavy plugins
• Setting up caching properly with one tool
• Serving modern image formats at the right sizes
• Lazy loading images below the fold, but not the main hero image
• Removing unused CSS and JavaScript, or loading them only where needed
• Reviewing hosting, because cheap shared hosting often limits what's possible
• Reducing page builder bloat on key templates

Schema markup

Organization, LocalBusiness, Article, Product, FAQ and Breadcrumb schema set up correctly through your SEO plugin or custom code, then validated.

Permalinks and site structure

Clean URL structure, logical categories, and breadcrumbs that reflect the hierarchy. If URLs need to change, I set up redirects so you don't lose existing rankings.

Internal linking

WordPress makes it easy to publish and forget. I map internal links so service pages get the support they need, and fix broken links from deleted or moved content.

Security and maintenance basics

Outdated plugins, abandoned themes and hacked sites can all damage rankings. I check for obvious risks and flag anything that needs a developer's attention.

What a typical WordPress cleanup looks like

Here's a pattern I see often. A service business has a WordPress site built four or five years ago on a popular multipurpose theme with a page builder. Over time it has picked up 25 to 35 plugins, a few of which nobody remembers installing.

Search Console shows a few hundred indexed URLs, but the business only has around 40 real pages. The rest are tag archives, image attachment pages, author archives and old drafts. Mobile pages take several seconds to show the main content because of sliders, chat widgets and fonts loading from three different places.

The fix usually isn't a rebuild. It's removing plugins that aren't needed, setting archives to noindex, redirecting the junk, replacing the slider with a static image, and configuring caching properly. After that, the site has a much smaller, cleaner footprint in Google, and the pages that matter load quickly. Then the on-page and content work starts paying off.

WooCommerce SEO

If you run a store on WooCommerce, there's extra work: product and category page optimization, faceted navigation that doesn't create thousands of crawlable filter URLs, product schema with price and availability, and handling out-of-stock and discontinued products properly. I cover all of this as part of WordPress SEO for e-commerce sites.

A WordPress SEO expert who works inside your site

Some SEO consultants send a report and leave the changes to you. That's fine if you have a developer. Many WordPress site owners don't, or they have a developer who isn't familiar with SEO.

I can make most changes directly in your WordPress dashboard: plugin settings, redirects, schema, page content, internal links and image optimization. For changes that need theme files or server access, I'll either do them with your permission or write clear instructions for your developer.

Before making any changes, I'll recommend a full backup and, where possible, test changes on a staging copy first.